What freelancers actually put in a link in bio.

The short version.

The median freelancer page has 4 blocks, not the 15-button stack the category suggests. LinkedIn nearly ties Instagram as the most-linked platform, 50 links to 51. 80% of freelancers flag themselves available for work, 43% show work directly on the page and only 13% put payment details there, which means for most freelancers payment still happens in DMs.

Where the data comes from.

Folio is a link-in-bio built for freelancers, so our database is a direct record of what working freelancers choose to show. We looked at the 91 pages with real content as of August 17, 2026, counting only blocks the owner added themselves. Starter content that ships with a new page is flagged in our system and was excluded, so nothing here reflects our defaults. It's a small, early sample and we'll re-run the numbers as the base grows.

The median page has 4 blocks.

The average page carries 4.7 blocks and the median is 4. Nobody rebuilds their whole web presence in a bio link. The pattern that keeps repeating is a tight page: some work, two or three social links and a way to get in touch. That matches how these pages get used, one glance on a phone between other things.

LinkedIn nearly ties Instagram.

The link-in-bio category grew up on Instagram, so we expected Instagram to dominate. It doesn't. Across all 251 links, LinkedIn sits at 50 and Instagram at 51, a statistical tie. Freelancers aren't influencers: they win work where clients are, and for half of them that's LinkedIn. Behance beating X two to one points the same direction, portfolio platforms outrank broadcast ones.

80% say they're available for work.

Four in five freelancers turn on the available-for-work flag. These pages aren't business cards, they're storefronts with the open sign lit. The care shows elsewhere too: 92% upload an avatar and 93% write a bio, numbers you don't see when a page is set up once and abandoned.

Only 13% put payment details on the page.

The number that surprised us most is the smallest one. 43% of freelancers show work directly on the page, but only 13% put payment details there, even on a product where that block is free. The other 87% still handle getting paid somewhere else, usually by typing bank details into a DM when the moment comes. The gap between "here's my work" and "here's how to pay me" is the least-built part of the freelancer web, and it's the part we keep working on.

Cite this data.

You're welcome to use any number on this page. Cite it as "Folio link-in-bio data, August 2026" and link to this page. If you're writing about link-in-bio tools or freelancing and want a custom cut of the data, email us and we'll run it.

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