Link in bio statistics.

The numbers most people come here for.

The link-in-bio market was worth $1.8 billion in 2025 and is growing at 15.2% a year. Linktree passed 50 million users and holds roughly 80% of the category. Bento, the designed-page alternative, shut down on February 13, 2026, two years after Linktree bought it. A bio link converts at about 1.4% on Instagram and 3.4% on TikTok. 49% of link-in-bio users are in the United States and 64% are women.

And from our own database, which is where this page starts: the median freelancer page has 4 blocks, not the fifteen-button stack the category is known for. LinkedIn nearly ties Instagram as the most-linked platform, 50 links to 51. 80% flag themselves available for work. Only 13% put payment details on the page — which means 87% of freelancers still get paid somewhere else, usually a DM.

Our data: what freelancers actually put on the page.

Folio is a link-in-bio built for freelancers, so our database is a direct record of what working freelancers choose to show. We looked at the 91 pages with real content as of August 17, 2026, counting only blocks the owner added themselves. Starter content that ships with a new page is flagged in our system and was excluded, so nothing below reflects our defaults. It's a small, early sample and we re-run the numbers as the base grows. Nobody else publishes this cut, because nobody else's database is only freelancers.

The median page has 4 blocks.

The average page carries 4.7 blocks and the median is 4. Nobody rebuilds their whole web presence in a bio link. The pattern that keeps repeating is a tight page: some work, two or three social links and a way to get in touch. That matches how these pages get used, one glance on a phone between other things.

LinkedIn nearly ties Instagram.

The link-in-bio category grew up on Instagram, so we expected Instagram to dominate. It doesn't. Across all 251 links, LinkedIn sits at 50 and Instagram at 51, a statistical tie. Freelancers aren't influencers: they win work where clients are, and for half of them that's LinkedIn. Behance beating X two to one points the same direction, portfolio platforms outrank broadcast ones.

80% say they're available for work.

Four in five freelancers turn on the available-for-work flag. These pages aren't business cards, they're storefronts with the open sign lit. The care shows elsewhere too: 92% upload an avatar and 93% write a bio, numbers you don't see when a page is set up once and abandoned.

Only 13% put payment details on the page.

The number that surprised us most is the smallest one. 43% of freelancers show work directly on the page, but only 13% put payment details there, even on a product where that block is free. The other 87% still handle getting paid somewhere else, usually by typing bank details into a DM when the moment comes. The gap between "here's my work" and "here's how to pay me" is the least-built part of the freelancer web.

The link-in-bio market, by the numbers.

Category-level figures from published industry sources. Where a number comes from an industry roundup rather than a primary study, the publisher's name is the one in the table — follow it before you cite it.

Who actually uses a link in bio.

Click-through and conversion benchmarks.

The honest headline: a bio link is a low-percentage surface, so the page it lands on has to do the work. Under 100k followers, most creators see between 0.5% and 3% of profile visits reach the link. The difference between the bottom and the top of that range is almost entirely what the page does once someone arrives.

The freelance economy behind the link.

Getting paid — the part the category skipped.

Every number here describes the same gap our own data found. Freelancers present themselves well online and then fall back to a DM when it's time to get paid, and that handoff is where the money gets stuck.

The creator economy around it.

Cite this data.

You're welcome to use any number on this page. For our own figures, cite "Folio link-in-bio data, August 2026" and link to this page. For compiled figures, cite the publisher named in the table — the full list is below. If you're writing about link-in-bio tools or freelancing and want a custom cut of our data, email us and we'll run it for you.

Method and honesty notes.

Our figures come from a one-off analysis of Folio's production database on August 17, 2026, covering the 91 pages that had real, owner-added content. Blocks that arrive as starter template content are flagged in our schema and were excluded. It is a small sample and an early one, and every conclusion we draw from it should be read that way.

Compiled figures are attributed to the organisation that published them, not to us. Some come from primary research (Upwork's Future Workforce Index, Statista, PitchBook); others come from industry roundups whose own sourcing we could not always verify to the original study. We've named the publisher in every row so you can check before you cite. Where two sources disagreed we kept the one with the clearer methodology and dropped the other rather than average them.

Sources.

1. Upwork, Future Workforce Index 2026
2. Upwork, Freelancing Stats
3. Statista, Linktree global users
4. Influencers.club, State of the Link-in-Bio Market
5. PitchBook, Linktree company profile
6. Business News Australia, Linktree acquires Bento
7. AlternativeTo, Bento shutdown notice
8. Clockify, Late Invoice Statistics 2026
9. Agiled, Late Payment Statistics 2026
10. Jobbers, Global Freelance Payment Methods Report 2026
11. Jobbers, Freelance Platform Statistics 2026
12. DemandSage, Freelance Statistics 2026
13. DemandSage, Creator Economy Statistics 2026
14. DDIY, Freelance Statistics 2026
15. Dataintelo, Link in Bio Platform Market Report
16. Backlinko, Social Network Usage & Growth
17. Hootsuite, Social Media Statistics 2026
18. SQ Magazine, Social Media Statistics 2026
19. Tapmy, Link-in-Bio CTR Benchmarks 2026
20. SimpleURL, Instagram & TikTok Link-in-Bio Strategy 2026
21. Uscreen, Creator Economy Statistics
22. FreshBooks, Best Payment Methods for Freelancers 2026

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